Last September 1, Samsung invited the media, artists, especial guests to their launch of the Samsung Galaxy Note5 & S6 Edge+ at SMX, SM Aura Premier. Just like so many revolutionary
introductions in the field of mobile technology, the latest one unveiled last September 1st came
from Samsung. It highlights the marriage between design and innovation that
proves how the collaboration between the two can result in beauty with
purpose—most evident in their latest flagship phablet devices, the Samsung Galaxy Note5 & Galaxy S6 edge+.
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| Samsung S-Carpet |
Ushering in the launch of this
year’s most anticipated smartphones was the S CARPET: Fashion & Inspiration—Samsung Electronics
Philippines’ fashion-forward VIP event held at the SMX at SM Aura Premier. It was graced by some of the biggest names
in fashion, design, entertainment, and arts who were witnesses to another
milestone in Samsung, and mobile technology history.
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Designer Happy Andrada
notes key elements that will complete her outfit for Samsung’s S CARPET:
Fashion & Inspiration, Gold and Silver collection.
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The highlights of the evening were
the Samsung x FDCP fashion show
showcasing stunning all-Filipino designer pieces, and the awarding of the
first-ever Samsung Noteworthy & Edge Maker awards featuring Philippines’
fashion and art’s corps d’elite.
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Ramon
Esteban uses the Samsung Galaxy S6 edge+ to capture every detail of his
creation designed to reflect the distinct design details of Samsung’s
re-imagined design philosophy.
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Inspired by the spirit of pushing
boundaries & driving innovation, Samsung once again fused fashion &
technology by putting the spotlight on their established partnership with the Fashion and Design Council of the Philippines
(FDCP). The S CARPET event featured an interactive digital fashion show
that illustrated the marriage of style and technology, in support of Filipino
artistry and creativity.
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From inspiration to
creation—Samsung’s Galaxy Note5 empowers users’ creative instinct by giving
them the tools to bring their ideas to life with the speed of need. (Design by Dong Omaga-Diaz)
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Mr. Digs Dimagiba presenting the new
Samsung Galaxy S6 edge+
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Acclaimed designers
Avel Bacudio, James Reyes, Ivarluski
Aseron, Vic Barba, Joey Samson, and Anthony Nocom opened the show by unveiling the White Pearl
Collection, which represented the blank canvas that designers start with as
they explore the possibilities of where their creativity can take them. As a
tribute to Samsung Galaxy Note5’s
all-new design, and the maximum productivity that the all-powerful S Pen brings
its users, a video was projected upon the screen showing the designers
sketching their designs on the Galaxy
Note5. To the delight of the
esteemed guests, the sketched designs were projected upon the white pieces as
the models strutted down the catwalk.
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| These gorgeous ladies on the runway at S-Carpet |
Jerome Ang, Joel Escober, Ramon Esteban, Gerry
Katigbak, Pablo Cabahug, Kristel Yulo, Ronaldo Arnaldo, Happy
Andrada, Hindy Tantoco, and Noel Crisostomo followed it up with the
Silver Titanium & Gold Platinum Collection, which mirrors the elegant glass
and metal finish of the Samsung Galaxy
S6 edge+.
Finally, Dong Omaga-Diaz, Frederick
Peralta, JC Buendia, Jojie Lloren, Randy Ortiz, and Albert
Andrada showcased their own take on the traditional terno as a fitting finale to celebrate Filipino artistry and make a
statement on how technology can reinvent something traditional into something
modern.
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| Awarding |
“Empowered
by digital technology, this generation is open to taking more risks, to push
the boundaries of their preconceived limits. A big part of that is because
there are brands like Samsung that empower consumers to do more by making it
easier to capture, create, and share cherished moments of note,” ends Digs Dimagiba, Business Unit Head of the IT & Mobile Division of
Samsung Electronics Philippines.
Acknowledging that great
achievements serve as inspirations that drive passion - and in celebration of
Samsung’s commitment to drive innovation that helps consumers do more, the
brand recognized six personalities: a truly noteworthy individual whose
unmatched achievements are true moments of note; as well the catalysts of this
generation who dared to push boundaries, and drive their passions to the edge. For
these personalities, Samsung Electronics Philippines presented the first-ever Samsung Noteworthy Award, and the
first-ever Samsung Edge Maker Awards,
respectively.
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| Awarding to fashionistas |
“Putting
the spotlight on these notable individuals was a way for Samsung to be true to its
commitment of being enablers of consumers through relentless innovation in
mobile technology. The Samsung Noteworthy award is given to an individual who has
been able to create a lasting mark in his field by being relentlessly driven to
do more and ultimately achieve more. On the other hand, the Samsung Edge Maker
award is given to distinct individuals who are known for pushing boundaries,
and passionately honing their crafts to their finest. Recognizing these
individuals also paves the way for Samsung to continuously innovate and empower
different lifestyles through our mobile devices,” says Chad Sotelo, Head of Corporate Marketing at Samsung Electronics
Philippines.
Setting the standard for class, sophistication,
and high fashion, Philippine Prince of
Fashion Inno Sotto rightfully brings home the first-ever Samsung Noteworthy award. With more than 30 years of
creating magic in the fashion industry and being every bride’s dream designer,
his achievements extend beyond the local scene ultimately making his mark in
the ever competitive international fashion landscape.
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| S CARPET host, Solenn Heusaff & Edgemaker Awardee Iza Calzado with Ben Wintle |
Aside from the well-celebrated Inno
Sotto, Samsung also recognized some of this generation’s catalysts who serve as
inspirations in pushing boundaries and pursuing passions to the edge.
First on the list is multimedia personality
Bianca Gonzalez-Intal who is a
household name when it comes to TV hosting. Truly a woman of substance and
diverse passions, she is Meg magazine’s editor-at-large, a best-selling book
author, and has also been a UNICEF supporter since 2007.
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| Edgemaker awardee, Liz Uy & Tessa Prieto Valdes experiencing the new Samsung Galaxy note5 |
Next is premier celebrity fashion
stylist Liz Uy. An ultimate fashion
authority, she serves as Preview magazine’s editor-at-large, and has a client
roster that includes some of the country’s top stars such as Kris Aquino, Bea
Alonzo, and Anne Curtis.
Another Samsung Edge Maker award
recipient is top fashion photographer Xander
Angeles. With an acclaimed portfolio marked by edginess, sensuality, and
irreverent display of light and color, he is one of the country’s most sought-after
photographers. He has also gone on a personal mission to actively pursue
running and healthy living.
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| All the models in the S-Carpet |
Also included on the list is
award-winning actress Iza Calzado.
Aside from her timeless beauty, Iza is known for her prowess in acting which
has won her awards from Gawad Urian and Guillermo Mendoza Memorial Foundation
Awards to name a few. This year, she went beyond her TV & film career, with
her successful stage debut via the musical “Sabel:
Love and Passion.”
Last but not the least is fashion
journalist Ingrid Chua- Go. A force
of fashion, her blog Bag Hag Diaries has garnered international following which
spans across Europe and the United States – ultimately leading her to work with
coveted brands like Gucci, Dolce & Gabbana, and Roberto Cavalli.
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| The Samsung Galaxy Edge+ & Galaxy Note 5 |
Truly inspiring, these five
individuals were the recipients of the first-ever Samsung Edge Maker Award—each of whom were honored for being
catalysts of this generation as they dared to live big and pushed boundaries to
the edge to pursue their passions.
With Samsung, the line between
fashion and technology blurs as it wonderfully merges to bring about extraordinary
innovations that cater to every individual who dares to live big. Be daring and
go for bigger things in life as the Samsung
Galaxy Note5 and Galaxy S6 edge+
come to the Philippines on September 5,
2015. Visit www.nextisnow.ph to know more about Samsung’s latest phablet
devices, and visit the nearest Samsung Experience Store today.
More photos of the event here:
- Samsung S Carpet: A Night of Fashion & Inspiration 2015
- S CARPET: Fashion & Inspiration (Celebrities & Artists)
Related article/s:
- Samsung Galaxy S6 Edge+ & Note5 Officially Launches in the Philippines
- Pre-Order of Samsung Galaxy Note5 and Galaxy S6 edge+ Now Available with Exclusive Gifts
