Taiwanese brands are very essential in our lives, they are innovators and make very high quality products from electronics to everything. Taiwan Excellence is a selection of top notch brands with the highest quality that represents their country. In an event held at the Manila Peninsula, Makati City yesterday the best of the best brands from Taiwan showcased their latest innovations for the Philippine market.
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| To further reinforce the Taiwan Excellence campaign here in the Philippines, new endorser Maja Salvador will be participating in all of the activities, which will be open to all Filipino consumers as well. |
It was the second run of the campaign here in the country which showcased 77 popular Taiwanese brands such as Acer, Asus, MSI, Pacific, Strida, Tern, SYM, KYMCO, Heartway, Miacare, Microlife, Sakura, Tatung, Johnson Fitness, Strider, Mozbii, Gunilamp and etc. That proves that there's a lot of great brands from Taiwan that we can try.
An excellent lifestyle...
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| The fashion show type of showing the excellent Taiwanese products |
The 2015 Taiwan Excellence campaign aims to further increase awareness for Taiwan’s products among Filipinos by letting them experience and appreciate how these products can make their life easier. Featuring the “Excellent Lifestyles” concept, the 2015 campaign showcases a wide variety of world-class products, which will reveal to Filipinos how Taiwan products have evolved to conform to world-class, high quality standards.
A bit of history...
In 2014, The Philippines is the third largest export partner of Taiwan among ASEAN countries, amounting USD 9.53 billion, and the 11th largest trade partner of Taiwan in the world, with bilateral trade, amounting to USD 11.6 billion. Convinced with the strong potential of Taiwan products in the Philippine market, the Bureau of Foreign Trade (BOFT) under The Ministry of Economic Affairs (MOEA), Taiwan, and the Taiwan External Trade Development Council (TAITRA), which backed the successful 2014 roadshow, are again supporting the campaign on its second round in the Philippines.
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| Some of the products showcased with Maja |
“We witnessed the warm reception to Taiwan-made products last year, which is why we are undertaking this campaign again. In doing this, we hope that more Filipinos will buy our products and receive the assurance that they are getting the best and highest quality products. Through Taiwan Excellence, we want Filipino consumers to make educated decisions about their purchases and experience the benefits and superior quality of our products and brands,” said Yu-Wei Hsiao, Deputy Executive Director of TAITRA.
Other activities slated for 2015 are a Taiwan Excellence Experience Zone in September; a Taiwan Pavilion at the Manila FAME in October; Made to Enjoy Singing contest from August to December 2015; and Taiwan Excellence Collections throughout the year at Octagon, SM Megamall. First Taiwan Excellence Experiencing Zone in 2015 is scheduled on July 3-5 at the Main Atrium of the SM Mall of Asia in Pasay City. Please visit www.taiwanexcellence.ph for more details.
